NEW BRAND IDENTITY AND WEBSITE

Beverly Hills, CA (March 15, 2010)Paradox Entertainment today unveils its new corporate design, including a new logo and website.

Apart from its new look, the website includes more information about projects in development for entertainment, as well as the properties available for merchandise licensing through Paradox. These properties include those owned by Paradox (i.e. “Conan”), those Paradox has optioned for media development (i.e. “Buck Rogers the Movie”) and those for which Paradox acts as a licensing agent (i.e. the Starz TV-series “Spartacus: Blood and Sand”).

The Investor Relations section is being reworked to include information in both English and Swedish. In the meantime, the existing Swedish IR section is available.

The brand identity was created by Swedish design bureau Ensrettet, www.ensrettet.se. The website was designed and developed by the Los Angeles interactive agency Tuesday Creative, www.tuesday.com.